There is no final form

Bmyjoy exists for people who don’t believe identity is fixed. For those who move through phases, references, moods, and ideas, and see that as power! RAAAAAH

We’re not interested in status, quiet luxury, or fitting into clean narratives. We’re interested in expression, connection, and wearing things that actually mean something.

Our designs are inspired by internet culture, art, music, contradictions, and the emotional language we all share. Not trends for the sake of trends, but symbols that feel personal, layered, and alive.

"My DMs are full of conversations about music, art, life, and random ideas. I love it"

Work in progress, run by one human

Hi, I’m Ana, the founder and sole runner of Bmyjoy! Yappieee

About a year ago, I quit my job at a tech startup, a role that looked “right” on paper but left me frustrated, disconnected, and creatively boxed in. I wanted space to build something honest, expressive, and rooted in the things I genuinely love.

Bmyjoy grew out of that decision. Every piece, message, and detail comes from my own interests! I’m incredibly grateful to everyone who’s joined me on this journey so far. There’s a lot more to come, and I’m really glad you’re here <3

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